I have a new product idea... but what do I do first?
The first thing to do with your new product idea is to make sure you have a clear understanding of what problem your product solves and who your targeted user is. If you don't clearly understand and document the problem you are trying to solve, it's easy to find yourself with a great working and nice looking product that no one wants to buy.
What is a target user profile?
A target user profile outlines the demographics (age, gender, income, etc.) and the psychographics (attitude, aspirations, etc.) of your target user. This profile document is something you will want to refer to throughout your product development journey to ensure your product will still serve your target user in the best way possible.
Our team can help you craft a Target User profile during the first stages of your project, or you can create your own using our free template by clicking here.
How do I know if there's a market for my product?
The question isn't typically IF there is a market for your new product. Instead, the question should be how BIG is the market for your product. Performing market research is a must in the early days of planning for your new product so that you understand not only who your competition is, but how big the market is that you are competing with them in.
Should I patent my idea first?
While it's great to protect your product idea, it's much easier said than done and, quite frankly, isn't always something you should do. Filing for a patent on your product idea will require a bit of budget, typically $3k - $10k depending on the type of patent filing and the product idea complexity. You must also keep in mind that if you file for a utility patent on your idea to protect how it functions, this may end up changing as you go through the product design & prototyping process. Due to this, we suggest filing for a provisional patent AFTER you've finished designing & prototyping your product.
What are cad models and do I need them?
CAD stands for computer-aided design. If you are designing a product that you hope to mass-produce in the future (or even produce at low quantities accurately), you will typically need digital CAD model files. These files are what most prototype fabricators and product manufacturers will require in order to provide you with a quote for production and to make the actual parts.
How do I have a prototype made, or should I build one myself?
You should certainly build a prototype of your product idea for yourself if you can. If you can't, or simply need a higher-quality prototype to show-off, then you can hire a team like ours to build & test your product prototype professionally.
what happens after I've designed & prototyped my product?
After you've finished designing your product in CAD and have built & tested your prototype, the next thing to do is prepare for launch. This preparation takes time, but luckily can be done on your own and, therefore, doesn't require much budget. With that said, our team is here to help you through the launch preparation & manufacturing process if needed via our "Manufacturing & Launch Strategy" service.